Lee Seung Gi Teams up with Psy to Endorse Samsung Refrigerators

Lee Seung Gi and Psy are teaming up as the new endorsement models for Samsung‘s new line of kimchi refrigerators.

A representative from Samsung commented, “Following Lee Seung Gi, who has made a mark as a male endorsement model in the kitchen product market, Psy will join in to bring a fresh new direction to advertisements.”

Lee Seung Gi previously broke the mold as a male star endorsing kitchen appliances. He’s endorsed Samsung for four years now with great results, and now Psy has been added to give the brand a more global appeal.

The CF featuring the two stars will be released in mid-September.

Source: My Daily via Nate; Hankook Ilbo via Nate
Credits & Translations: Allkpop

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