‘On the Charts: ‘Gangnam Style’ Is All the Rage’

By Steve Knopper
September 5, 2012 1:50 PM ET

WINNER OF THE WEEK: Psy’s “Gangnam Style.” We admit to being a few weeks late on this astoundingly great K-Pop video that has all the best elements of hypnotically weird one-hit wonders, from Right Said Fred’s “I’m Too Sexy” to Kreayshawn’s “Gucci Gucci.” The deadpan video – in which 34-year-old hipster Park Jaesang stares directly into the camera while doing various bizarre horse-riding dance moves in a succession of Elvis-and-beachcombing costumes – has racked up 105.5 million YouTube views since it came out in mid-July. It hasn’t made a dent on iTunes in the U.S. yet, but BigChampagne’s Internet data-mining Ultimate Chart has it rising from Number 23 to Number Nine. It’s a novelty, but industry people are already talking about Psy as the Next Big Thing, with possible representation from Justin Bieber’s manager Scooter Braun and others. It’s also a satire of wealthy Seoul culture, which in itself makes it deeper than its viral precursor, Rebecca Black’s “Friday.” We hope Psy gets filthy rich from this.

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