Consumers weary over star-focused marketing wars between clothing brands

As criticism on marketing using K-pop singers targeting teenagers has mounted, North Face scrapped plans to air a TV commercial featuring Big Bang, which signed a contract to promote the company’s spring/summer promotion.

“We will focus on advertisements emphasizing our functional, technical aspects instead of those featuring popular stars,” a North Face spokeswoman said.

NOTE: Big Bang is still under contract with North Face and still expected to be modeling for their spring/summer 2012 looks. This just means that there will not be any more commercials for now. 

Source: Kwon Mee-yoo at


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